Video Marketing Strategies for Small Businesses in 2025

You are already familiar with content marketing, which may refer to your social media strategy and blog post-integration. Videos are part and parcel of this marketing strategy. However, the videos you made last year and how you used them may put you behind the times in the fast-evolving world of online commerce. What are the latest video marketing strategies for small businesses in 2025 that you simply cannot do without?

Creating Videos to Reach New Audiences

Platforms like YouTube are ideal for connecting with members of various customer demographics. These may be audiences of other company videos following the platform's video suggestions based on their interests. When connecting with newcomers to the brand, consider product demos that highlight your products or services and build trust with potential customers.

How to Create a Video Marketing Strategy

You probably already have ideas for the first couple of videos. But what comes after those? Many online marketers have started strong with Vlogs, only to see their efforts fall flat when they run out of ideas.

If you are creating a content strategy, you can typically go three ways.

1. Explainer videos are a type of marketing video that highlights product details or usage options. They help new audiences understand how to receive maximum value and enjoyment from your products. Additionally, these videos are ideal for upselling the customer service experience.
2. Marketing videos. Unlike the explainer video, which is hands-on, the marketing video takes a step back and helps viewers understand the product choices that are open to them. A case in point explains a 3-tier pricing strategy that opens different experiences for customers wanting to buy your product. You might also showcase other products that work well with the item the customer is researching.
3. Video ads are typically short-form videos with a strong buy-me message. They are geared toward customers at varying stages in the sales funnel.

The Platform You Use Determines the Types of Video You Showcase

Making and posting one video on all social media platforms is a common mistake. Social media videos do not address the same audiences. By customizing video production, your video marketing strategies for small businesses in 2025 can take advantage of audience differences.

We have already discussed that YouTube is an ideal platform for product demos. In contrast, Instagram Reels target a primarily young adult audience. Depending on your products or services, it makes sense to adjust the types of videos you produce with this audience in mind.

Since we are talking about Instagram, consider adding transcripts to your reels whenever possible. Most of your audience, with a strong Brazilian demographic, will be in India.

When You Want to Boost Brand Awareness

There is no hard-and-fast rule regarding online video creation for enhancing brand awareness. That said, search engines are driving video marketing strategies this year. What does this mean for your small business?

• Trends. What is hot today and tomorrow will be forgotten next week. The trick here is to advertise your product or service in a way that rides the wave of coming and surging trends. It is labor-intensive, but it can result in excellent exposure and results. You must be nimble and able to create videos without much lead time.
• Calendar. If the last year has taught us anything, it is that seasonal interest is driven by the calendar. Going this route with video production makes it easier to anticipate the types of topics you cover. This means that you can put together videos in advance and simply post them when interest is highest.
• Product launches. It makes sense to post-marketing videos that coincide with your product launches. However, this is only half the opportunity. Consider also taking advantage of competitor product launches to highlight a similar product. Piggybacking this way may bring some customers from the competition to your sales funnel.
• Demographics. Gen Z is now the demographic that is driving commerce. How do your products or services benefit them? Insiders typically produce demographics-oriented videos against the backdrop of the calendar or trend method.

Introducing: The Influencer

For every Mr. Beast, there are hundreds of influencers you have never heard about. However, video marketing strategies for small businesses in 2025 show that you can benefit tremendously from collaborating with online content producers who consider themselves influencers. The trick here is to find the online personality whose audience is part of your targeted consumer demographic.

Next, you have to determine what is in it for the influencer. How will a partnership with your product or service benefit the influencer and their audience? While it is highly unlikely that you will get a Mr. Beast-type online personality right away to help you introduce a product or boost brand awareness, you can work with several more minor online personalities who nevertheless have the attention of thousands of followers.

Here, your video performance will excel if you meet the marketing goal in a way that appeals to the influencer’s audience. Why do so many consumers now follow influencers?

Authenticity

The influencer has become a trusted authority. The audience will listen if they say that your product works or is fun. Therefore, your advertising videos must be authentic and avoid buy-me or hyperbolic messages. Remember, the influencer invited you to address their audience; be authentic.

Social Responsibility

Depending on the influencer’s branding, many include social responsibility. Think through the ways your products or services fit into this mold. Building your credibility means showing how your business cares about the environment and underserved demographics and making the world better. You will have noticed that many small businesses are adopting a marketing strategy that includes donations to specific charities with each purchase.

Willingness to Engage

Influencers routinely engage with their audiences. They give shoutouts to people posting questions, address concerns, and generally have their finger on the pulse of what makes the audience come back day after day. In general, you need to be willing to do the same for the influencer and their audience. We recommend starting small with one influencer and their audience. When this strategy proves successful, add a second influencer, and so on.

Leverage a Video Marketing Strategy Along with Other Strategies

Internet users are becoming more prone to clicking on video ads and content, while written SEO content is of secondary interest. You can take advantage of this trend. Remember that video can be a strategy for the here and now. It can cover the product launch, the service upgrade, and more.

In contrast, written SEO content has a long-term function. It reels in the consumer looking for product information long after the item launches or is part of a trend. When you employ both content creation strategies, you will greatly boost your audience numbers and your ad conversion rates.

Account for a Shortening Attention Span When Producing Video Ads

Several years ago, video marketers did very well with 30-second advertisements. However, science has proven that the human attention span is shrinking. In addition to this, there is an increase in online content that now vies for the consumer’s attention, and it can be challenging to create content that works.

In 2025, it is critical to consider the shrinking attention span when developing ad videos. This year, focus on producing content for about 15 seconds. Some insiders believe that over the coming years, this number will further reduce to six seconds.

Invite the Customer to Peek Behind the Scenes to Build an Audience

A recent trend shows an increase in videos focusing on behind-the-scenes details. You do not have to be an influencer to take advantage of this. Behind-the-scenes footage introduces prospective buyers to your staff members, shows the shop’s inner workings, and may also include hints about how you put together your products.

Besides satisfying a person’s natural curiosity, this type of marketing video is a fantastic way of highlighting your brand’s authenticity. You make a personal connection with your audience, which may result in more sales. Additionally, it is a great way of building a loyal following that will sign up to receive updates about what is going on with your business. Examples include new video posts and online newsletters.

Should You Go the Road Less Traveled?

A small but emerging video marketing trend shows that some businesses do very well with live videos. Because of the risk of mistakes or failures, only a few are doing so. However, when they do, plenty of audience members watch and listen.

You have to gauge your willingness to take this risk. If you are confident in your video technology, are (or have) someone who is a natural in front of a camera, and want to set the groundwork for future live interactions with your consumer demographics, this video style is for you.

Use it to introduce new products, answer audience questions, demonstrate hands-on how to use, upgrade, or repair a product, or connect with a customer who will give a testimonial. Just remember that audiences may shy away from long videos. In some cases, social media platforms will limit your content length.

As a general rule of thumb, keep live videos short. For example, a customer’s testimonial may last two to three minutes. If you are doing a how-to live video, you might go up to five minutes. Moreover, remember that just because a platform lets you post a long video, it is not necessarily a good idea to do so. Remember that each platform has a niche audience with unique viewing habits and preferences.

Generally speaking, you can go on for five minutes on Facebook, but you might lose X user attention after about 30 seconds.

Animated Videos are Another Emerging Trend

Animation is a good tool for telling and expanding your brand story. Stylized characters explain what differentiates you from other companies in a similar niche. When your product or service contains a high level of creativity – think software design, interior decorating, or landscape design – animation will underscore your ability to think outside the box.

Your small business can benefit from animations, even without cute characters and otherworldly settings. For example, use them in a how-to video to show how pieces of the product you are selling fit together or connect to other products. These animations are ideal because they focus on the customer’s pain points. These videos are a mix of animated content and real-live content creation. This content is likely to be shared because of its ability to answer questions succinctly.

But unless you have a background in animation, it is a good idea to work with a video production expert on putting it together. Consumers have become sophisticated about video consumption. They will not respond well to homemade video productions that look and feel like late-night commercials, frequently featuring a company’s owner and substandard equipment.

Stay on Top of Emerging Trends as They Materialize

Trends change quickly. Even if a trajectory looks like it will be popular, you cannot take it for granted. Stay on top of emerging trends with our email marketing newsletter. If you are a business in the know, you are more likely to take advantage of a cutting-edge change before the competition does.