FAQ

Website Design

What sets your website design apart from other website designers?

Our mantra, "If we can't measure it, we don't do it," drives every design decision we make. We focus not just on aesthetics but also on functionality that drives measurable outcomes. Each website is crafted with integrated conversion tracking technologies such as lead forms and appointment scheduling, all tracked within Google Analytics. This approach enables us to demonstrate a clear return on investment (ROI) for every element of the website, ensuring that our designs look great and perform exceptionally in converting visitors into customers.

What is the process for designing a new website?

The process begins by understanding your goals, followed by designing a prototype. After gathering your feedback, the site is developed, ensuring it aligns with your vision and objectives.

How long does it typically take to design and launch a new website?

The timeline varies based on complexity and specific needs but typically ranges from two to four weeks.

Can you help redesign my existing website?

Absolutely! We specialize in modernizing existing websites to reflect current trends and your brand identity.

Are the websites mobile and SEO-friendly?

Yes, all websites are designed to be fully responsive and optimized for SEO from the outset.

What kind of support can I expect after my website goes live?

We offer ongoing support packages, which include security updates, content updates, and troubleshooting to keep your website current and effective.

How do you ensure that websites are ADA-compliant?

ADA compliance is a priority to ensure accessibility for all users, including those with disabilities. The design process adheres to the Web Content Accessibility Guidelines (WCAG) and includes ADA compliance software to enhance accessibility features. This involves maintaining standards like semantic HTML and text alternatives for non-text content. Regular accessibility audits and training ensure ongoing compliance.

Search Engine Optimization (SEO)

What makes your SEO approach different from other SEO specialists?

Our unique approach to SEO is guided by our commitment to measurable results. "If we can't measure it, we don't do it" encapsulates our strategy. We integrate conversion tracking into every SEO campaign, utilizing tools like call tracking and lead form submissions, which are monitored through Google Analytics. Additionally, each customer receives a personalized SEO Dashboard that provides weekly updates on keyword rankings, total backlinks built, and a detailed journal of all offsite work completed—including backlinks created and custom articles written. This dashboard not only tracks progress but also transparently shows customers the extensive efforts being made to enhance their search engine rankings. This clarity and our focus on quantifiable success sets us apart, ensuring that every SEO tactic we implement contributes to your overall business objectives.

What is the difference between on-site and off-site SEO?

- On-site SEO: Optimizes your website's elements like content and HTML source code.
- Off-site SEO: Involves external actions like creating custom articles, enhancing article engagement, site bookmarking, and publishing blog posts on reputable external sites. This broad strategy also includes influencer collaborations and community participation to boost visibility and credibility.

How do you measure the effectiveness of SEO?

Effectiveness is gauged using metrics like organic traffic, search engine rankings, and conversion rates.

How long does it take to see results from SEO?

SEO is a long-term strategy. Depending on the industry's competitiveness and the size of the local market, it typically shows noticeable improvements within three to six months.

Can you assist with local SEO?

Yes, we employ specific strategies to enhance visibility in local search results, helping to attract more business locally.

Do you adhere to Google’s webmaster guidelines for SEO?

Yes, we strictly follow Google's guidelines to maintain a good reputation with search engines.

Social Media Management

What platforms do you manage for social media?

We manage a variety of platforms, including Google Business Profile, Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and more, that are tailored to your target audience.

How often do you post content on social media?

Content posting frequency is tailored to your business needs, typically recommending daily or multiple posts per week.

Can you manage customer inquiries on social media?

Yes, we handle all social media customer interactions to ensure timely and professional responses.

How do you measure the success of social media campaigns?

We measure success through engagement rates, follower growth, and, ultimately, the conversion rate and ROI of the campaigns.

What type of content do you create for social media marketing?

We create diverse content, including images, videos, carousels, infographics, and written posts, that resonates with your audience.

Local Search

What is NAP, and why is it important?

NAP stands for Name, Address, and Phone number. Consistency across the web in these details helps improve local search rankings.

How can you improve my business’s visibility in local search results?

We optimize your business listings, ensure NAP consistency, and employ local SEO best practices to boost your local presence.

How is local search analytics handled?

To measure performance, we track key metrics like search rankings, website visits, and call conversions from local listings.

Can you manage multiple locations for my business?

Yes, we manage local search strategies for multiple locations to ensure optimal visibility.

What distinguishes local search from general SEO?

Local search specifically targets optimizing your online presence to attract more business locally.

FAQ

Website Design

Search Engine Optimization (SEO)

Social Media Management

Local Search

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