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If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
If you are going to get in on this action, you need to ensure that your hotel stays in the black. You could be getting customers, but at what cost?
One of these critical parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image.
What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?
