3 Ways Hotels Can Take Advantage of IGTV

If you haven't already heard, Instagram recently launched a new application called IGTV. Before you were only able to post videos up to 15 seconds. In 2016, they extended the videos from 15-seconds to 60-seconds. Now, users can upload from 10 minutes up to an hour for individual accounts. This has changed the way users can market and advertise their brand. For example, a view counts as 3 seconds or more, similar to YouTube. You can also choose to have a channel, or you can watch content another user has. You can also upload and post on your computer. Something Instagram does not allow, but it's a great opportunity for video editors to get their hands on.‍

Let's check out some of the ways you can utilize IGTV for your hotel!‍‍

‍Exposure‍

Did you know that about 80% of the population are mobile content consumers? What are you waiting for? Get your story out there, and make sure your brand is clear! When opening IGTV, here are your tabs:‍

For You - based on your activity, there will be a collection of selected videos‍

Following - videos based on who you are following on your account‍

Popular - videos trending around topics of your interest‍

Experiences‍

New renovations? A TV show or movie being filmed in your lobby? Rooftop pool party? A particular section of the hotel that guests commonly miss? There's a festival around the corner? Show your guests the experience of choosing you compared to your competitors. This is a great way to involve the guest in your hotel's experience before they even book their room. You never know what might entice them.

Events‍

IGTV can be used to cater audiences to your events. Post your long videos, or you can record what's happening right at this moment. Post videos from previous events to give your guests a sense of nostalgia or interact with potential customers. This can deliver a new kind of exposure for your audience.

With this new platform and high-quality content, this is a massive opportunity for your hotel and brand to expose the wonderful things about your business. We believe there's much more in store for this new platform, and we can't wait to see what will come next!