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Many hotels are behind the curve on adopting social media into their marketing strategies; many properties are doing a formidable job. Find out what you can do to succeed on Facebook's Timeline.
Provide value
Remember to offer your fans something special every once in a while! This is great for retaining customers and even bringing in new ones. People enjoy being rewarded, and by offering unique specials now and then your fans are kept on their toes. It can also keep people checking back to your Facebook page frequently to see what is going on at your property. If there's a chunk of time coming up when bookings are low, why not take advantage then and offer a "social media special" of sorts?
Show your support
Show your support for a more significant cause. This will not only create awareness for the purpose but will reflect positively on your brand! Who knows what kind of community support you may get because you helped spread the word about a major happening? A written response from the hotel shows that it's actively monitoring its Facebook page as well as engaging its guests.
Showcase your guests
Make your guests feel special by reveling with them in their successes! Similar to a "fan of the month" promotion, singling out big winners or achievers can be a fun way to gain a superfan or brand ambassador. Remember, it's proper etiquette to make sure your guest or fan doesn't mind being spotlighted first. Showcasing a guest reflects positively on your customer service, and it gives your page a more personal feeling. It can even make other fans more secure about interacting with you publicly on your timeline.
Reach unique demographic
Catering to specific interests can have a considerable impact. While many properties are pet-friendly, what if you hosted a special event for dog-owners? This will undoubtedly bring in not only these dog owners but their friends and family as well. Connecting with a specific, passionate niche can be a great way to stand out and gain word of mouth business.
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