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An email has a 4400% ROI for a good reason. However, if you want to make sure your email campaigns are as successful, you need to send the right emails.
Let’s take a look!
1. Some of the Best Email Blast Ideas Are Visually Appealing
Humans are visual creatures. Our brains process visual stimuli faster than text.
So if you’re writing an email that you want as many of your subscribers as possible to read, you first have to make sure it’s visually appealing.
Make sure your email design follows your copy and theme, and vice versa.
If you’re celebrating milestones, convey the atmosphere with visuals such as:
- Gifs
- Animations
- Videos
- Colorful images
Your newsletters should follow your branding, as well as visuals that your subscribers respond well to.
Don’t forget about interactive elements such as:
- Quizzes
- Polls
- Mini-games
Numerous email marketing campaigns have been resounding successes just because they integrated interactivity to their regular schedules.
2. Personalization Is Key
If you don’t do anything other than personalizing, you’ll still come farther than businesses who don’t personalize their emails.
Use tags to insert each subscriber’s name into the subject line, and address them as you would approach a person you see face to face.
For example, Airbnb uses tags to address their subscribers with their names, and show them suggestions for the locations they recently searched for.
Email is not only an excellent tool for staying in constant contact; it’s an excellent tool for fostering relationships with your subscribers, as well.
Personalization is excellent at turning an abandoned cart into a successfully processed purchase.
Remind your subscribers of the things they’ve searched for, and offer them even more inspiration so you successfully up and cross-sell them.
Finally, if you have different types of subscribers, you can adapt your content to them with mailing list segmentation. Let people know that you are taking that extra bit to get to know them!
3. Enticing Subject Lines and Powerful Call to Action Buttons
Your subject line has to motivate your subscribers to open your emails.
It’s a good idea to make it relevant, personal, and in some cases, even humorous. If you can make your subscribers laugh, you can make them do anything.
Additionally, you can also infuse a sense of urgency to motivate your subscribers to click through.
Speaking of clicking through, there’s nothing more important than your CTAs (call to action buttons).
The CTA should be clear and prominent in the email. Make sure it stands out.
For example, if the rest of your email is black text on a white background, create the CTA in bold colors.
Alternatively, you could also play around with quirky CTAs if your audience appreciates that kind of humor.
4. Write Emails like Blog Posts
Content marketing is one of the best ways to convert by providing value, so why not write an email like a blog post?
Instead of making your subscribers click through, structure the email as a post about something you know they’re interested in.
The best ideas include:
- How-to guides
- “All you need to know” posts about significant new developments
- Checklists
Then, make sure you add action-oriented CTAs.
Your subscribers will be more likely to click through and purchase your products/services if you’ve provided them with so much value early on.
Keep in mind that you shouldn’t do this regularly.
It can be an excellent way to shake things up. Especially if there’s a new development, or you’ve noticed that a lot of subscribers struggle with the same problems.
You can always use social media to research potential problems.
5. Want to Convert with Your Email Newsletter? Keep It Simple
If you’re sending an email blast that should motivate your customers to make a purchase, keep it simple.
Avoid meandering copy, too many visuals, links, or anything else that will take your subscribers away from the thing you want them to do:
Buy.
Instead, keep the copy simple. Structure it in a way that incorporates magnet words.
If you can also offer incentives like discounts or free shipping, bold those words and make sure they stand out. You can even add it to your subject lines. Very few people can resist the pull of discounts and free shipping.
6. Problem vs. Solution Formula
The majority of people buy either because they want to resolve an issue or improve their situation.
So if you want to send a great email, make sure you follow the formula:
- Problem
- Agitation
- Solution
For example, if your customers are struggling with pet maintenance, you’d pose the problem statement in the subject line and the first few sentences.
Then, you agitate them. You show them precisely what it feels like not to solve that problem. You sympathize with their struggles.
Finally, when they can feel the problem pressing down on them, you should offer them a solution.
It’s as simple as that, and it works!
7. Try Writing Marketing Emails like Emails to Friends
This may not be the best idea for extremely formal audiences. This is for less formal audiences. Writing conversational emails can be a great way to break the ice and get a chuckle out of your audience.
Don’t be afraid to speak like you normally would, and show the human side of your brand. Subscribers value personality, especially if they can personally relate to your struggles or observations.
Conversational and funny emails are also a great way to make practical products less dull.
Even socks can be adventurous if you write the right email.
8. Give Your Email List Subscribers a Choice
Sometimes we all focus too much on crafting one offer perfectly while forgetting that our email list subscribers would like multiple options.
There are two immediate benefits to this:
1) It’s much easier to understand which option is more popular.
2) It creates the “or-or” scenario. Email subscribers feel more pressured to make an immediate decision.
In any case, it helps your subscribers make up their minds, and give you the sales you want.
It’s a win-win.
9. Testimonials and Product Usage
Testimonials are one of the most important staples of digital marketing.
After all, there’s nothing like seeing people who are just like you love a product. It makes you all the more willing to purchase it yourself.
You can incorporate testimonials into your marketing emails:
- Quotes
- Case studies
- Video testimonials
If you’re also segmenting your lists, make sure the right testimonials go to the right people – especially if your product has multiple use cases.
Additionally, you can also demonstrate how people can use your product.
Bonus points if they look happy and talk about all the benefits of doing it.
10. Turn that Frown Upside Down with Great Email Blast Ideas
Sometimes subscribers will stop opening your emails, or they’ll linger for so long that you think they’ll never convert. In that case, you shouldn’t just delete them off your mailing list to keep it clean.
Instead, send them a reactivation email.
For example, you can offer them a discount (especially if they’re still using the freemium version of your product or haven’t converted yet).
You can also point them to useful resources and case studies.
Maybe you didn’t convert them immediately, but there’s no reason not to start building a relationship with your subscribers right now.
Happy emailing!
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