To learn how to market to baby boomers on Facebook, you must first consider their generation's history, values, and desires. Here are some ideas to get you started.
Are Facebook lookalike audiences effective? Well, that depends. If your goal is to boost sales at a lower cost then you should consider this tactic.
With paid advertising on Facebook, you can target audiences and even tailor your creative design to better appeal to their interests.
A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
