This comprehensive report will give your property a letter grade for each category below, plus an overall score "A" through "F". The report includes the following categories:
Website
Your website acts as the digital doorway to your hotel, ensuring it's both welcoming and effective in converting visitors into guests. It's crucial that your site reflects the quality and value your property offers, making every click a step closer to a booking.
Reviews
The voice of your customer base. In the digital age, where nearly 90% of consumers trust online reviews as much as personal recommendations, your reputation is on display. Positive feedback can significantly sway potential guests, highlighting the importance of managing and responding to your reviews with care.
Business Listings
Consistency is king across the digital landscape. Your hotel information needs to be accurately listed across a multitude of platforms, including review sites, directories, social media, search engines, GPS services, and more. This consistency not only helps potential guests find you but also strengthens your SEO efforts. We review how well your property is represented online to ensure maximum visibility.
Social Media
Your digital storefront in the social sphere. How well does it invite engagement and conversation? With insights into likes, posting frequency, engagement per post, and shareability, we map out your social media's pulse.
Search Engine Optimization (SEO)
Visibility is key in the digital marketplace. As potential guests use search engines to find your hotel, being easily discoverable can dramatically increase your chances of getting direct bookings. We assess your current SEO performance and identify opportunities for improvement to ensure you're not lost in the search results.
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