Social Media Marketing
Social media is different and unique since it provides your brand the ability to interact with your target demographic on a more personal and intimate level. In order for your brand to gain a lifetime of loyal clients, EMA will listen and understand the social conversation that is already taking place about your brand. This approach will allow EMA to set the foundation of a social media marketing strategy that is truly based on connecting with your audience, by creating content that is of interest to them.
EMA's social media marketing strategy is based the following three steps.
1. Listen
From travel review sites, social networks, micro-blogs, video channels, photo sharing sites, blogs and more, people are sharing and conversing about your brand in more ways than you can imagine. Therefore, EMA focuses on listening to the conversations that are taking place, especially since it is now more important than ever. The information that is shared within these conversations will allow EMA to form a unique social media marketing strategy, in terms of how it best suits your brand's needs. EMA does not just listen to the conversation, but learns from it as well. By being an active listener, EMA will learn about your brand and the people discussing it.
2. Create
Once EMA has listened to the conversation and learned about what's actually happening on the social front, EMA will share this information with you. Most agencies' strategies focus on creating content as their first step, at EMA we believe that it is important to learn from what is being said about your brand before creating a social media marketing strategy. This enables EMA to develop a much more sound social media marketing strategy, as it will be based on what people are actually saying and sharing, rather than what we think they should be saying and sharing. EMA will then set up a meeting with you where together we will create a timeline, set initial benchmarks, and discuss contesting and video ideas that will be built specifically for your target demographic. After listening and sharing this information with you, EMA is confident that the plan we put forth will be well received since it will be based on what your audience wants, not what we think they want. By listening and learning from your audience, EMA will be ready to begin creating your social media channels, outreach, contesting, videos and content.
3. Connect
The most important component of EMA's social media marketing strategy is connecting to your audience. Engagement is what truly makes social media a unique way of marketing. Anyone can listen and create, but the ultimate success of your social media marketing strategy, will be based on EMA's ability to engage your audience. EMA will consistently update your social channels in order to build your friend, fan and follower base. EMA understands that engagement depends on how your audience engages with you. Therefore, listening will enable EMA to formulate an approach towards your engagement strategy, which is specific to you and your audience. Incorporating elements of the social conversation within your branded social profiles will build your fan, friend and follower base as they will appreciate that you understand their needs and most importantly that the content posted is relevant and engaging. EMA views social media as an opportunity to reach out to particular influencers as a means to extend the reach of your brand awareness. EMA will identify bloggers who focus on relevant topics and have a decent readership in order to further extend your message and get blogosphere talking about your brand. EMA will not only send bloggers content, but will focus on creating and fostering long term relationships with this very influential circle of trendsetters. Therefore, EMA will make sure a user does not have to come to you to socially engage; rather that they are able to incorporate your brand into their environment.
For more information on our Social Media Marketing services contact sales or your Account Manager at (626) 444-9111 , Monday - Friday 8:30 AM - 5:30 PM (PST), or via .
