Internet Marketing - Search Engine Optimization (SEO)
Search Engine Optimization, SEO for short, is a process whereby web pages are optimized to make them more search engine "friendly." The SEO process is extensive and requires comprehensive research, adding "keyword rich" content to site pages, image tags, and other page/site modifications.
Common Misconceptions
Many web site owners are under the impression that submitting their sites to the search engines on a monthly basis will yield high rankings. In most cases this is a waste of money and will yield little results.
Timeline Required
Depending on how well a web site ranks in terms of positioning on the major search engines and the competitive nature of the keywords, the SEO process will yield impressive results within 6-12 months. An aggressive SEO program is a key ingredient, and should be incorporated into the organizations overall web site marketing strategy. Once the desired results are attained, the program should continue indefinitely. Failure to do so will result in a drop in overall page rankings.
Return On Investment (ROI)
Results can be achieved is as little as 3-6 months, yielding a dramatic increase of 50% or more in visitors to the web site, which translates into increased product sales, leads, or conversions, and the results are 100% measurable.
SEO Program Services & Pricing
Cost for SEO services varies depending on the competitive nature of the "keywords" selected, number of pages to be optimized and other factors. Our basic program starts at $350 per month and includes optimizing up to 5 pages, plus a one-time setup fee. Setup fees are based on the amount of work needed to make your web site search engine "friendly." For larger sites, please call us for a custom quote.
Services to be performed on a monthly basis include:
- Position Analysis & Strategic Assessment
- After a thorough analysis of your web sites current positioning, a strategic plan will be developed and the results will tell us what page modifications are needed to yield optimal results.
- Initial Setup
- Here, your existing web site pages will be modified to make them search engine "friendly" to include the addition of metatags (page titles, keywords and descriptions), doorway page creation (if necessary), new sub-URL pages, page content optimization, image tags and other modifications.
- Search Engine Submission
- During this stage, your web site will be hand submitted to top search engines like Google, Yahoo!, AOL and MSN to name a few.
- Site Indexing
- As a general rule, most search engines will index (rank) the submitted pages within 2-10 weeks, although some take longer.
- Reporting & Monitoring
- You will be provided access to our web-based SEO reporting system where you can monitor our efforts as often as you like. Our system is updated weekly and provides detailed reports on organic search keyword ranking, link popularity, page rank trends, competition analysis, and more.
- Ongoing Optimization
- At the end of the monthly cycle the results will be analyzed and additional optimization to your site pages will be made, along with implementation of a comprehensive link building campaign. This cycle will be repeated monthly throughout the SEO program.
Conclusion
An effective SEO program requires ongoing research, analysis, page optimization, and link building. For additional details please contact our sales team at (626) 444-9111, Monday - Friday 8:30 AM - 5:30 PM (PST), or via .
*All prices stated in US Dollars
