Internet Marketing - Pay Per Click (ppc)
Here's How The "PPC" Program Works
Bid on keywords that fit your business (for example if you are in the shoe business you would bid on keywords relevant to your business like "shoes," "running shoes," "men's shoes," etc.)
Your business appears in the search results at sites like Google, Yahoo!, Alltheweb, AltaVista, AOL, Ask.com, AT&T Worldnet, Citysearch, CompuServe, EarthLink, eBay, Excite, Farecast, HP, InfoSpace, iVillage, Move, NationalGeographic.com, Netscape, NetZero, Salon.com, United Online, USA Today and more. The higher you bid, the higher your site appears in the search results.
Customers searching for what you have to offer click through to your site, and you pay only for clicks on your keyword listings.
How To Get Started
- Provide us with a brief listing of keywords that relate to your products and/or services. Keywords can be "single words" or "phrases" (widgets, widget parts, widget accessories etc.)
- Determine how much you want to spend per month on "click" charges.
Here's What We Do
Once we receive the above information, EMA will review your list, then add additional keywords that you may have missed.
EMA reviews all keywords on the list to:
- Determine the relevancy each keyword has to your products and/or services.
- Determine the number of times each keyword is requested monthly
- Forward the results of our research to you for final approval.
Once approved, EMA will create keyword headings and descriptions for each keyword on the list. This information is what the visitor will see when searching for your products and/or services.
EMA will forward the completed keyword list to the PPC search engine(s) for editorial review and approval. Please note that the PPC search engine will only approve keywords that are "relevant" to your products and/or services in order to maintain the integrity of their search results.
Upon approval by the search engine, your keywords will be activated and the visitors will begin arriving on your web site. The entire process is usually completed within 5 business days of receipt of your initial keyword list.
PPC Program Management Services
At EMA, we will manage the PPC program on your behalf for a nominal fee equal to 20% of advertising spend ($250 minimum), plus actual "click" charges and one-time research and account setup fee.
Our monthly service includes:
- Daily monitoring of your PPC account to assure your click activity remains within your predetermined monthly budget.
- Make daily adjustments to the positioning of your keywords for optimum results.
- Provide detailed monthly reports on keyword "click" activity.
- Bill you on a monthly basis for the "click" activity and our program management services.
Account Setup & Program Management Fees
To get you started on the PPC program, EMA will create custom descriptions and search listing headings for each "keyword" you select. To do this, there are one-time account setup fees that EMA will assess to get you up and running on the program. Following are the one-time and monthly recurring fees you can expect to pay:
| Fees | Billing Frequency | Explanation of Fees | |
|---|---|---|---|
| One-Time | Recurring | ||
| $350 |  |
Initial keyword research, click account setup, creation of up to ten (10) keyword ad listings and submission to program search engines (Google, Yahoo!, MSN, Ask.com etc.). The initial setup includes submission of up to 50 keywords ($5 for each additional keyword). | |
| 20% of Advertising Spend ($250 min.) |  |
Monthly program management fee for each PPC program. If you participate in both the Google and Yahoo! programs, this fee will be charged for each account we manage on your behalf. | |
As an example, let's say you agree to spend $1,000 per month on "click" charges, your total cost for the first month including setup and management fees would be $1,508. Thereafter, each month you would be billed $758 ($500 for monthly "click" budget, plus $258 account management fees). Following is a breakdown of the first month's charges:
- $350 - One-time setup fee
- $250 - Monthly management fee (recurring)
- $1,000 - Monthly "click" budget (recurring)
- $1,600 - Total setup fees and 1st month charges, $1,250 per month thereafter
