Internet Marketing - Call Tracking
Do you know which marketing campaigns generate the most conversions and best ROI? To maximize marketing ROI you must be able to measure both online and offline conversions. Call tracking enables you to see which campaigns produce the highest call conversion rates. Once known, you can reallocate marketing dollars to campaigns that produce the highest conversions and best ROI.
With call tracking you can track phone calls originating from any online/offline marketing campaign via a unique toll-free or local tracking number. To track a new marketing campaign, client simply provisions a new tracking number and the call tracking system reports the number of calls that were generated from the given campaign via online reporting and optional email notification.
Here's How Call Tracking Works
When a phone call is placed to the tracking number the call is forwarded to the designated destination where the call is then answered by the client. The call tracking system then logs the call details in an online database and optionally emails the results to the client.
Online Ad Tracking (PPC, banner ads etc.)
Visitor clicks on ad and is directed to your website. The call tracking system dynamically replaces the toll-free/local phone numbers on the website with the campaign tracking numbers. When visitor calls the tracking number, call details are recorded in the tracking database and client optionally receives the call details via email.
Offline Ad Tracking (magazines, billboards, direct mail etc.)
Visitor calls the campaign tracking number listed on the advertisement. From there, call details are recorded in the tracking database and client optionally receives the call details via email. If client lists their website URL on the ad with a unique page (e.g. www.yourdomain.com/123), the call tracking system can dynamically replace phone numbers site-wide with campaign tracking numbers.
Setup Is Easy
To get started tracking your online/offline marketing campaigns, contact sales or your Account Manager at (626) 444-9111, Monday - Friday 8:30 AM - 5:30 PM (PST), or via .
