How do the SEO and PPC programs differ?
The main difference between these programs is as follows.
- SEO Program:
- The SEO program produces visitors from "Natural" or "Organic" listings, those that show up on the search results page below the paid advertisements (sponsored listings). The Upside; As time goes on, these natural listings will bring more and more visitors to your web site for the same fixed monthly cost. Think of SEO as an All-You-Can-Eat Buffet. The Downside; The SEO program takes many months to achieve desirable results so you have to be patient.
- PPC Program:
- The PPC program produces visitors from "Paid Listings". PPC is a bidding process where you agree to pay a specified dollar amount each time a visitor clicks over to your web site from a paid search listing. The Downside; If you have a fixed budget, over time there will be a decline in the number of visitors each month because the bids for your keywords will generally go up, yielding less visitors for the same money. The Upside; Your paid listings can be live within 5-7 business days and you will see immediate results. top
Which program is more effective, SEO or PPC?
They are both extremely effective at getting relevant traffic to your web site. Over the long run, the SEO program will bring an increasing number of visitors each month for the same fixed monthly budget. On the other hand, the PPC program will generally bring fewer visitors each month for the same fixed monthly budget because of a steady increase in the cost-per-click (CPC).
PPC is more flexible if your keyword strategy changes from month-to-month. For example, if you're selling seasonal items, the PPC program may be a better fit since keywords used to promote these items can be taken offline at any time, then reactivated when needed. SEO is a much slower process that can take months to get results that PPC can achieve within days.top
Assuming price is no object, which program is better, SEO or PPC?
If you have the money to spend, we recommend investing in both programs at the same time. Over time, the PPC program may become cost prohibitive because the average bids "Cost-Per-Click" (CPC) keep going up, which increases the conversion costs. Several months down the road when the SEO program takes hold and the target ROI has been achieved, the monthly budget for the PPC program can be scaled back thereby improving conversion costs. top
Why should my web site be submitted on a monthly basis?
Web sites should be resubmitted to the search engines and directories on a "regular" basis for a number of reasons. Since web site content will change frequently as part of the SEO process, resubmitting gives the search engines a chance to reevaluate the content and index it appropriately. This new or updated content could potentially get your site a higher ranking. What's more, your web site listing with each search engine will be kept up-to-date, allowing you to stay one step ahead of the competition. top
Which search engines will my site be submitted to for indexing?
Your web site will be submitted to the following search engines and directories: About.com, AllTheWeb, Altavista, AOL Web Sites, Ask Jeeves, DMOZ (Open Directory Project), ExactSEEK, Excite, Google, HotBot, ICQ Search, iWon, Jayde, Lycos, MSN, Netscape, Teoma, WiseNut and Yahoo Web Results among others. top
How long does it take to get my site "indexed" on the search engines?
The time can vary dramatically depending on the search engine. In general, most search engines will index web sites within 2-10 weeks, again depending on the search engine. top
What is "indexing"?
Indexing is a term search engines use to determine in which position web site listings appear (first page, second page etc). Generally, the higher a site is indexed, the more visitors it will receive. top
Besides the one-time setup and monthly fees, are there any other charges for this service?
No. Ongoing optimization is included in the monthly cost. top
How much does it cost to get started on this program?
Our basic SEO program starts at $300 per month and includes optimizing up to 5 site pages, plus a one-time setup fee. Setup fees vary and are based on the amount of work required to make your web site search engine friendly. top
Ok, I'm ready to get started, what do I do next?
To get started today please contact our sales department at (626) 444-9111 ext. 21 and one of our sales professionals will explain the setup process and get you started. top
