- Do I have to pay if they don't click on my paid listing?
- Can you guarantee I will make sales?
- How much does it cost to get started on the program?
- I only have a small budget, can I still participate in this program?
- How does the PPC program work?
- What is the difference between the PPC program and banner ads?
- What are "search terms" and "listings"?
- How do I come up with a search term list for this program?
- What is the monthly cost to participate in this program?
- Which search engines will my listings appear on?
- How long does it take to setup my web site on this program?
- When will my listings appear on the search engines?
- Where will my listings appear on the search engines?
- What is a "click" account?
- What happens to my listings when the click account money runs out?
- How do I add more money to my click account?
- Ok, I'm ready to get started, what to I do next?
Do I have to pay if they don't click on my paid listing?
No. When visitors type in one of the keywords you are bidding on your listing will be displayed. If they don't click on the listing you don't pay (no click, no pay). If they do, you pay the bid price for the click-through to your web site. top
Can you guarantee I will make sales?
No. Keep this in mind. If you bought radio advertising or ran a newspaper ad would they guarantee you would make a sale? Of course not! The PPC program is just like any other advertising medium, its purpose is to get your products and/or services in front of qualified buyers. Then, it is the job of your web site offerings and content to give visitors compelling reasons to buy now with an effective "call-to-action", not just an online catalogue. Remember, if your competition has a better mousetrap, they're going to make the sale, period. top
How much does it cost to get started on the program?
The start-up cost varies depending on the number of search terms you want included in the program. For a detailed explanation and breakdown of the setup fees click here. top
I only have a small budget, can I still participate in this program?
Yes. You can participate in the program for as little as $129 per month, plus a one-time setup fee and your monthly click budget. For a detailed explanation and breakdown of the monthly program fees click here. top
How does the PPC program work?
When you participate in this program, you pay each time a visitor "clicks" on your search listing while visiting a search engine. For a details explanation of how this program works click here. top
What is the difference between the PPC program and banner ads?
In the case of banner ads, you pay based on the number of times they are displayed regardless of the number of visitors who "click" on them, and in some cases you pay for actual clicks. By and large, banner ads are ineffective at getting visitors to your web site because, in most cases, the ads displayed aren't relevant to what visitors are looking for. On the other hand, pay-per-click marketing is highly effective because visitors only see the listings that are highly relevant to what they are searching for. top
What are "search terms" and "listings"?
Search terms, also referred to as "keywords," relate to the products and/or services you are selling. For example, if your business sells shoes, search terms that relate to your business could include; mens shoes, womens shoes, childrens shoes etc. We refer to them as "keywords" or "listings" once they are live on the search engines. top
How do I come up with a search term list for this program?
You should start by coming up with as many search terms as possible that relate to the products and/or services you provide. From there, we will conduct extensive research and add terms to the list you may have missed. Since you know your business better than anyone, coming up with the initial list will give us a good starting point. top
What is the monthly cost to participate in this program?
The monthly cost varies depending on your click budget. EMA charges a monthly program management fee equal to 20% of the click charges or $129, whichever is greater. EMA charges this fee to monitor and make adjustments to your search term bids on a daily basis.
For a detailed explanation and breakdown of the monthly program fees click here. top
Which search engines will my listings appear on?
Your listings will appear on many of the top search engines like Yahoo!, MSN, InfoSpace, CNN.com, SI.com, CNNMoney.com, and WSJ Online. Your listings will also appear in Europe and the Asia Pacific region on Yahoo!, MSN and others. top
How long does it take to setup my web site on this program?
In most cases we can have your listings "live" on the search engines within 5-7 business days of receipt of your initial search term list. top
When will my listings appear on the search engines?
Usually within 5-7 business days of receipt of your initial search term list. top
Where will my listings appear on the search engines?
Your listings will appear, in most cases, at the top or right column of the page on most major search engines. Your listings will appear under headings such as "Sponsored Listings," "Featured Listings," or "Advertisers" etc. The headings under which your listings appear vary with each search engine. top
What is a "click" account?
A "click" account is where your advertising money will be deposited. This account will be arranged and funded by EMA on your behalf during the setup process. From there, each time a search engine visitor clicks on one of your listings, the associated click fee will be deducted from this account. top
What happens to my listings when the click account money runs out?
When your account runs out of money, your listings will be temporarily taken "offline" until additional funds are added. top
How do I add more money to my click account?
To add more money, send us a check for the amount you want added. From there we will fund the account and put your listings back online the day we receive your money. top
Ok, I'm ready to get started, what to I do next?
To get started, call our sales department at (626) 444-9111 ext. 21, Monday - Friday 8:30 AM - 5:30 PM (PST), and one of our sales professionals will explain the process and set you up on the program. top
